Nobuta. wo Produce is a Japanese drama series that first aired in October 2005 on NTV. It was one of the most watched and highly praised dramas of the year because it was cute, clever, and heartwarming. The main story revolves around Shuji Kiritani, the most popular boy in school, and his relationship with Akira Kusano as they both decide to makeover the most unpopular student, Nobuko Kotani. They call themselves her "producers", which is the meaning behind the title of the show.